{"title":"FRIDA MOM","description":"","products":[{"product_id":"frida-mom-perineal-healing-foam","title":"Frida Mom Perineal Healing Foam","description":"\u003cp dir=\"ltr\"\u003eGet instant cooling pain relief from vag to tush with this witch hazel foam that absorbs into the sore spots, not the pad.\u003c\/p\u003e\n\u003cp\u003e\u003cspan id=\"gmail-docs-internal-guid-8f155b6c-7fff-1370-f157-17890f6ad96b\"\u003e\u003c\/span\u003e\u003cstrong\u003eRELIEVE PAIN\u003c\/strong\u003e: Perineal Healing Foam is Step 5 in the Frida Mom 5-step Postpartum Recovery Regimen.\u003cbr\u003e\u003cstrong\u003eCOOLING PAIN RELIEF\u003c\/strong\u003e: Foam gets where you need it to cover the entire perineal area from vag to tush. \u003cbr\u003e\u003cstrong\u003ePRO TIP\u003c\/strong\u003e: pop in the fridge for even more cooling relief.\u003cbr\u003e\u003cstrong\u003eREDUCE SWELLING\u003c\/strong\u003e: Infused with witch hazel to speed up healing of hemorrhoids and the entire perineal area.\u003cbr\u003e\u003cstrong\u003eNO HARSH CHEMICALS\u003c\/strong\u003e: Made with medicated witch hazel without dyes or fragrances.\u003cbr\u003e\u003cstrong\u003eHOSPITAL BAG ESSENTIAL\u003c\/strong\u003e: Use after the first postpartum bathroom trips at the hospital and back at home.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWHAT'S INSIDE\u003cspan class=\"gmail_default\"\u003e? \u003c\/span\u003e\u003c\/strong\u003eNet 5 fl. oz. witch hazel foam\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":48453875466472,"sku":"1220000220393","price":34.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/0433\/0728\/files\/9_baeed769-a6ba-4afd-bfad-2f3969304b4f.jpg?v=1777599366"},{"product_id":"frida-mom-instant-ice-maxi-pads","title":"Frida Mom Instant Ice Maxi Pads","description":"\u003cp\u003e\u003cspan\u003eGone are the days of adult diapers filled with ice chips. These ingenious 2-in-1 postpartum padsicles combine instant cold therapy + an absorbent pad in one super chill double-date for your vagina. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCHILL AND ABSORB:\u003c\/strong\u003e Instant Ice Maxi Pads are Step 3 in the Frida Mom 5-step Postpartum Recovery Regimen\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eINSTANT COLD THERAPY\u003c\/strong\u003e: We built an instant crack-and-cool first aid ice pack right into absorbent maxi pads to deliver the recommended 20-minute therapy window, no freezer necessary.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eABSORBENT MAXI PAD\u003c\/strong\u003e: Each pad absorbs 260g of liquid, so you don't have to worry about leaks while you chill.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eLIKE SITTING ON A CLOUD\u003c\/strong\u003e: Super-soft top layer provides comfort in the perineal area and an option to use for soft cold therapy on a c-section incision. \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eFULL COVERAGE\u003c\/strong\u003e: Pad covers the entire perineal area from front to back with an adhesive back so it stays put.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHOSPITAL BAG ESSENTIAL\u003c\/strong\u003e: Use after the first postpartum bathroom trips at the hospital and back at home.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cb\u003eWHAT'S INSIDE:\u003cbr\u003e\u003c\/b\u003e8 x Instant ice pads\u003cbr\u003e2 x Disposable Boy Short Underwear\u003c\/div\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":48453955551464,"sku":"1220000220386","price":59.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/0433\/0728\/files\/1_089b5510-312d-4912-86a1-e428830aaf2e.jpg?v=1777602129"},{"product_id":"frida-mom-labor-delivery-postpartum-recovery-kit","title":"Frida Mom Labor \u0026 Delivery + Postpartum Recovery Kit","description":"\u003cp\u003eThe kit for when s%*t gets real. This is the motherload of postpartum must-haves, from first contractions to first post-baby toilet trip. Just pack in your hospital bag and you're good to go!\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e5-STEP POSTPARTUM RECOVERY REGIMEN\u003c\/strong\u003e: This kit includes all 5 steps of the Frida Mom Postpartum Recovery Regimen to cleanse, wear, cool and absorb, soothe and relieve pain in the perineal area.\u003cbr\u003e\u003cstrong\u003ePERFECT GIFT FOR MOM-TO-BE\u003c\/strong\u003e: Perfectly packaged for registry and shower gifting for a mom-to-be.\u003cbr\u003e\u003cstrong\u003eREGISTRY MUST-HAVE\u003c\/strong\u003e: This deluxe kit has everything mom needs for labor and delivery + postpartum.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWHAT'S INSIDE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Delivery and Nursing Gown (1 gown) - One Size, fits XS-XL\u003cbr\u003e- Labor and Delivery Socks (1 pair)\u003cbr\u003e- Upside Down Peri Bottle (1 peri bottle)\u003cbr\u003e- Disposable Postpartum Underwear (4 pairs) - Size Regular, Waist 28\" - 42\"\u003cbr\u003e- Instant Ice Maxi Pads (4 pads)\u003cbr\u003e- Perineal Cooling Pad Liners (24 witch hazel liners)\u003cbr\u003e- Perineal Healing Foam (net 5 fl. oz.)\u003cbr\u003e- Toilet-top storage caddy and carry case.\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":48454058475752,"sku":"1220000220430","price":279.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/0433\/0728\/files\/1_ba7b7768-130d-4b4d-a622-046c7f9e8db8.jpg?v=1777603293"},{"product_id":"frida-mom-perineal-cooling-pad-liners","title":"Frida Mom Perineal Cooling Pad Liners","description":"\u003cp\u003e\u003cspan\u003eFull-coverage medicated pad liners, \u003c\/span\u003e\u003cspan\u003edelivering front-to-back cooling relief in a single sheet. Ditch the H discs and heal the deal.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eSOOTHE:\u003c\/strong\u003e Perineal Cooling Pad Liners are Step 4 in the Frida Mom 5-step Postpartum Recovery Regimen.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eFULL-COVERAGE RELIEF IN ONE PAD LINER:\u003c\/strong\u003e Covers the full length of most maternity \u003c\/span\u003e\u003cspan\u003epads and the perineal area to help reduce swelling and speed up healing, without any DIY padsicle crafting or disc layering.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eINSTANT AHHHHH:\u003c\/strong\u003e Get instant cooling pain relief from vag to tush.\u003cbr\u003e\u003cstrong\u003ePRO TIP\u003c\/strong\u003e: pop in the fridge for even more cooling relief.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eNO HARSH CHEMICALS:\u003c\/strong\u003e Made with medicated witch hazel without dyes or fragrances.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHOSPITAL BAG ESSENTIAL:\u003c\/strong\u003e Use after the first postpartum bathroom trips at the hospital and back at home.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWHAT'S INSIDE?\u003cspan class=\"gmail_default\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e24 pad liners\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":48454215663848,"sku":"1220000220409","price":32.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/0433\/0728\/files\/1_5812dccb-17d5-4c4c-9679-d81e088ec7bc.jpg?v=1777608563"},{"product_id":"frida-mom-upside-down-peri-bottle","title":"Frida Mom Upside Down Peri Bottle","description":"\u003cp\u003e\u003cspan\u003eToss the hospital peri bottle and get this bidet for your vajay. It's the MomWasher for relief and postpartum care down there. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCLEANSE:\u003c\/strong\u003e The Upside Down Peri Bottle is Step 1 in the Frida Mom 5-step Postpartum Recovery Regimen\u003cbr\u003e\u003cstrong\u003eUPSIDE DOWN ERGONOMIC DESIGN:\u003c\/strong\u003e Specifically designed to be held upside down avoiding the dreaded hand-in-toilet situation - with a narrow angled neck for a continuous stream of relief right where mom needs it.\u003cbr\u003e\u003cstrong\u003ePORTABLE BIDE\u003c\/strong\u003eT: Holds 10 oz of water and comes with a waterproof storage bag for on-the-go. Pro-tip: add 1-2 drops of witch hazel for extra soothing relief.           \u003cbr\u003e\u003cstrong\u003eC-SECTION MAMAS\u003c\/strong\u003e: Clean your vagina and incisions without pressure.\u003cbr\u003e\u003cstrong\u003eHOSPITAL BAG ESSENTIAL\u003c\/strong\u003e: Use during the first post-delivery bathroom trips at the hospital and back at home.\u003cbr\u003e\u003cstrong\u003eCOLOUR MAY VARY\u003c\/strong\u003e: A new colour has been launched to match Frida Mom. If you receive a blue or pink Upside Down Peri Bottle, you're good to go.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWHAT'S INSIDE:\u003c\/strong\u003e 1 peri bottle, 1 waterproof travel bag.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":48454285656296,"sku":"1220000220379","price":27.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/0433\/0728\/files\/4_aa2fba57-cccc-429b-89cc-3537113fc22e.jpg?v=1777609823"},{"product_id":"frida-mom-postpartum-recovery-essentials-kit","title":"Frida Mom Postpartum Recovery Essentials Kit","description":"\u003cdiv\u003e\u003cspan\u003eThe bathroom recovery regimen you won’t want to pee without. Contains everything you need to jump-start recovery during those first few visits to the bathroom.\u003c\/span\u003e\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eKIT INCLUDES\u003c\/strong\u003e: 4 disposable underwear, 4 Ice Maxi Pads, 24 Perineal Cooling Pad Liners, 5oz Perineal Healing Foam, and caddy.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eBATHROOM ESSENTIALS:\u003c\/strong\u003e Each product delivers pain relief, cooling, or cleansing for after birth, perineal tears, stitches or hemorrhoids.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eSIZE \u0026amp; MATERIAL:\u003c\/strong\u003e Latex-free, Microfiber disposable boyshort underwear (waist 28\"-42\"). Soft and stretchy, 100% cotton underwear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003ePREGNANCY GIFTS FOR MUM TO BE\u003c\/strong\u003e: A perfectly packaged basket for new mum.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":48454309970152,"sku":"1220000220423","price":149.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/0433\/0728\/files\/1_e0221ebf-698e-4f7d-98ec-3b91c399eaff.jpg?v=1777611134"},{"product_id":"frida-mom-disposable-postportum-boyshort-underwear","title":"Frida Mom Disposable Postpartum Boyshort Underwear","description":"\u003cp\u003e\u003cspan\u003eMesh-free, mess-free recovery wear that stretches even more than you have. Soft, seamless and breathable to keep pads (and everything else) in place, without squeezing or pulling.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eWEAR\u003c\/strong\u003e: Disposable Postpartum Underwear is Step 2 in the Frida Mom 5-step Postpartum Recovery Regimen; pack in hospital bag for use after the first postpartum bathroom trips at the hospital and back at home.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eSUPER STRETCHY ALL OVER\u003c\/strong\u003e: More flexible than your prenatal yoga teacher, these undies are designed to keep pads (and all other recovery layers) in place without compromising comfort.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eMADE OF MICROFIBER + SPANDEX\u003c\/strong\u003e: Super soft, breathable, mesh-free and latex-free  (versus the uncomfortable, see-through, fishnet-like pair from the hospital).\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eFULL COVERAGE BOY BRIEF CUT:\u003c\/strong\u003e Designed to hold the layers of relief in place, starting with immediate postpartum recovery through the first 6 weeks of recovery.\u003c\/span\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eWHAT'S INSIDE\u003cspan class=\"gmail_default\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e8 boyshort briefs\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":48454355026152,"sku":"1220000220416","price":44.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/0433\/0728\/files\/1_6038f0c6-8ae2-491d-8d64-f0c3ed9b1fa8.jpg?v=1777612676"},{"product_id":"frida-mom-disposable-postpartum-highwaist-underwear","title":"Frida Mom Disposable Postpartum High-Waist Underwear","description":"\u003cp\u003e\u003cspan\u003eMesh-free, mess-free recovery wear that stretches even more than you have, yet won't roll down over the incision. Soft, seamless and breathable to keep pads (and everything else) in place, without squeezing or pulling.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eWEAR\u003c\/strong\u003e: High-Waist C-Section Disposable Postpartum Underwear is Step 2 in the Frida Mom 5-step Postpartum Recovery Regimen.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eSUPER STRETCHY ALL OVER\u003c\/strong\u003e: More flexible than your prenatal yoga teacher, these undies are designed to keep pads (and all other recovery layers) in place without compromising comfort.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eMADE OF MICROFIBER + SPANDEX\u003c\/strong\u003e: Super soft, breathable, mesh-free and latex-free (versus the uncomfortable, see-through, fishnet-like pair from the hospital).\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHIGH-WAIST BRIEF CUT\u003c\/strong\u003e: Designed to hold the layers of relief in place - with a higher waistband that won't roll down over your incision - starting with immediate postpartum recovery through the first 6 weeks of recovery.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHOSPITAL BAG ESSENTIAL:\u003c\/strong\u003e Use after the first postpartum bathroom trips at the hospital and back at home.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWHAT'S INSIDE:\u003c\/strong\u003e\u003cspan\u003e 8 high-waist briefs\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":48454383141096,"sku":"1220000220478","price":42.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/0433\/0728\/files\/HERO_2_FM_DigitalShelf_International_UK_DisposablePostpartumUnderwearBriefs_040424_Frame1_2_992x_dd04bd22-91ee-477a-9fc3-65913694c24d.webp?v=1777613766"}],"url":"https:\/\/www.babykingdom.com.au\/collections\/frida-baby-copy.oembed","provider":"Baby Kingdom","version":"1.0","type":"link"}