{"title":"New Beginnings Maternity","description":"","products":[{"product_id":"new-beginnings-disposable-briefs-2pack","title":"New Beginnings Disposable Briefs 2Pack","description":"\u003cp\u003e\u003cspan style=\"font-size: small; font-family: verdana,geneva;\"\u003e- Soft, breathable pants for hygienic security. Ideal for the first few\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size: small; font-family: verdana,geneva;\"\u003e  days after giving birth.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size: small; font-family: verdana,geneva;\"\u003e- Hygienic, soft breathable fabric.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size: small; font-family: verdana,geneva;\"\u003e- Stretchable, one size fits all.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size: small; font-family: verdana,geneva;\"\u003e- Perfectly suited for caesarean\/gynaecological applications.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size: small; font-family: verdana,geneva;\"\u003e- Recuperation - allows skin\/scar to breathe.\u003c\/span\u003e\u003c\/p\u003e","brand":"New Beginnings","offers":[{"title":"Default Title","offer_id":47544330354920,"sku":"9314889610054","price":11.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/0433\/0728\/files\/new_beg_disposable_undies_2pk.jpg?v=1753937411"},{"product_id":"new-beginnings-support-tube-white-small","title":"New Beginnings Support Tube White - Small","description":"\u003cdiv\u003e\u003cspan style=\"font-size: small; font-family: verdana, geneva;\"\u003e- Soft micro-fibre tube designed to support your pelvis and lower back while \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-size: small; font-family: verdana, geneva;\"\u003e  carrying your baby, it can also be used as part of your \"layered look\"\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-size: small; font-family: verdana, geneva;\"\u003e- The New Beginnings Back Support Tube has a unique interknitted control band\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-size: small; font-family: verdana, geneva;\"\u003e  at the back, on the sides and under the abdomen to give shape and all round\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-size: small; font-family: verdana, geneva;\"\u003e  support.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-size: small; font-family: verdana, geneva;\"\u003e- Made of silky soft micro-fiber, this tube will fit comfortably over your \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-size: small; font-family: verdana, geneva;\"\u003e  belly, feeling like a second skin, providing a comfortable lift, smoothing\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-size: small; font-family: verdana, geneva;\"\u003e  your shape and protecting your belly and is undetectable under tight clothing.\u003cbr\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003cspan style=\"font-size: small; font-family: verdana, geneva;\"\u003eFeatures:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-size: small; font-family: verdana, geneva;\"\u003e- Comfortably lifts your tummy relieving pressure helping you to \"walk tall\"\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-size: small; font-family: verdana, geneva;\"\u003e- Soft seamless micro-fibre, just like a second skin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-size: small; font-family: verdana, geneva;\"\u003e- Interknitted and supportive control band helps to take pressure off your back\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-size: small; font-family: verdana, geneva;\"\u003e- Can be worn under tight clothing and can be a \"layer\"\u003c\/span\u003e\u003c\/div\u003e","brand":"New Beginnings","offers":[{"title":"Default Title","offer_id":47544396513512,"sku":"9314889612317","price":29.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/0433\/0728\/files\/support_tube_nb_white_1e05d129-00ea-4941-b758-04036b119bfd.jpg?v=1753940287"},{"product_id":"new-beginnings-bamboo-maternity-pads-24-s","title":"New Beginnings Bamboo Maternity Pads 24’s","description":"\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cbr\u003e- Brand new 24 Pack\u003cbr\u003e- Now with a longer design for optimal protection\u003cbr\u003e- Added wings for security (top and bottom of pad)\u003cbr\u003e- Super absorbent hexagonal weave for total protection and confidence day and night\u003cbr\u003e- Ultra Slim design for comfort\u003cbr\u003e- Breathable \u0026amp; thermoregulating Bamboo inner core\u003cbr\u003e- Adhesive strip for placement security\u003cbr\u003e- Individually wrapped for superior hygiene\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Bamboo:\u003c\/strong\u003e\u003cbr\u003e- Hypoallergenic and skin friendly\u003cbr\u003e- Silky soft and luxe to the touch\u003cbr\u003e- Thermo-regulating and breathable\u003cbr\u003e- Naturally antibacterial and anti fungal\u003cbr\u003e- Moisture wicking and highly absorbent\u003cbr\u003e- 100% Biodegradable\u003cbr\u003e- environmental benefits:\u003cbr\u003e- better for the planet, the fastest growing plant on the planet\u003cbr\u003e- provides 35% more oxygen than trees\u003cbr\u003e- unlike cotton farming, has a positive and sustainable impact on our planet\u003c\/p\u003e","brand":"New Beginnings","offers":[{"title":"Default Title","offer_id":47559773487336,"sku":"9314889620367","price":11.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/0433\/0728\/files\/new-beginnings-bamboo-maternity-pads-241.jpg?v=1754309888"},{"product_id":"new-beginnings-perineal-wash-bottle","title":"New Beginnings Perineal Wash Bottle","description":"\u003cp\u003eExperience effortless postpartum hygiene with the Gentle Care Perineal Wash Bottle. This essential tool is designed to make perineal care more comfortable and effective, eliminating the need for harsh and uncomfortable wiping. Enhance your recovery routine with this easy-to-use, gentle wash bottle that supports your anti-infection efforts.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u0026amp; Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Comfortable Hygiene: Eliminates the need for abrasive wiping, providing gentle perineal care.\u003cbr\u003e- Helps Reduce the Chance of Infection: Keeps the area hygienic by cleaning without direct contact.\u003cbr\u003e- Retractable Nozzle: Equipped with a retractable nozzle for convenient storage and portability, ensuring it stays clean and ready for use.\u003cbr\u003e- Ergonomic Design: The upside-down design allows for targeted cleaning, delivering effective results with minimal effort.\u003cbr\u003e- Leak-Free: Use the bottle confidently without worrying about spills or messes.\u003cbr\u003e- Pressure Control: Soft silicone design provides a comfortable squeeze, allowing for steady and gentle pressure control.\u003cbr\u003e- Optimal Size: With a 350ml capacity, the bottle is perfect for easy handling and efficient use.\u003cbr\u003e- Durable: Silicone withstands repeated use and can be cleaned for ongoing hygiene.\u003c\/p\u003e\n\u003cp\u003eEnjoy the comfort and convenience of the Gentle Care Perineal Wash Bottle — your perfect partner for postpartum hygiene and recovery.\u003c\/p\u003e","brand":"New Beginnings","offers":[{"title":"Default Title","offer_id":47559946928360,"sku":"9314889620510","price":18.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/0433\/0728\/files\/new_beginnings_perineal_wash_bottle.jpg?v=1754312071"},{"product_id":"new-beginnings-postpartum-hot-cold-packs-2pk","title":"New Beginnings Postpartum Hot \u0026 Cold Packs 2pk","description":"\u003cp\u003eExperience soothing comfort and quick relief with this Instant Relief Postpartum Hot + Cold Packs, designed to support you through the magical stages of childbirth. Whether you're preparing for labour or recovering postpartum, these versatile packs have your back, providing targeted relief with both hot and cold therapy options.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u0026amp; Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Dual-Function Therapy: Use hot during stage two of labour to help minimise the risk of perineal trauma, or cold post-birth to soothe and alleviate common postpartum aches. \u003cbr\u003e- Instant Relief: Provides immediate comfort to help ease pain, reduce swelling, and support recovery.\u003cbr\u003e- Hygienic \u0026amp; Convenient: Comes with 6 disposable hygienic covers to keep the packs clean and ready for next use. \u003cbr\u003e- Easy Maintenance: Simple to clean and maintain for repeated use, ensuring you have lasting comfort at your fingertips.\u003cbr\u003e- Colour Changing Gel: Innovative gel composition changes colour to indicate temperature, making it easy to know when the pack is at the right temperature for effective relief (packs will turn white when hot, and purple when cold).\u003c\/p\u003e\n\u003cp\u003eEmbrace the support you need with our Instant Relief Postpartum Hot + Cold Packs — your essential companion for a more comfortable and smoother birthing journey.\u003c\/p\u003e","brand":"New Beginnings","offers":[{"title":"Default Title","offer_id":47559949353192,"sku":"9314889620473","price":23.39,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/0433\/0728\/files\/new_beginnings_postpartum_hot_cold_packs.jpg?v=1754312080"},{"product_id":"new-beginnings-pure-silver-nipple-cups-medium-2pk","title":"New Beginnings Pure Silver Nipple Cups Medium 2pk","description":"\u003cp\u003eElevate your breastfeeding experience with these 99.9% Pure Silver Nipple Cups. Crafted from 999 fine silver, these nipple cups are designed to protect and soothe sore, tender and sensitive nipples, leveraging the natural properties of silver to make your feeding experience as delightful as your new bundle of joy. \u003cbr\u003eSilver is renowned for its anti-inflammatory, anti-fungal, and antibacterial properties, making these cups a premium choice for mothers seeking a functional and natural way to restore damaged nipples.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u0026amp; Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Natural Restoration Properties of Silver: The magic of silver creates a cosy and conducive healing environment, offering a high-quality solution to aid in the treatment of sore or cracked nipples. \u003cbr\u003e- Silicone Ring: Each cup features a silicone ring to ensure a snug fit and comfortable use. \u003cbr\u003e- Easy to Clean: Designed for easy cleaning and maintaining hygiene, these cups can be effortlessly washed with warm, soapy water.\u003cbr\u003e- Included Polishing Cloth: Comes with a polishing cloth to help maintain the lustrous appearance of the silver and prevent tarnish over time.\u003cbr\u003e- Convenient Storage Case: Your cups will stay hygienic and protect from damage in their hard storage case, making it perfect for storing when not in use or taking with you on the go.\u003cbr\u003e- Durable: Silver is resistant to rust and corrosion and can withstand regular use, making them a long-lasting option for breastfeeding support.\u003cbr\u003e- 100% Nickel-Free: Safe for mothers with nickel allergies or sensitive skin.\u003c\/p\u003e","brand":"New Beginnings","offers":[{"title":"Default Title","offer_id":47559949648104,"sku":"9314889620558","price":89.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/0433\/0728\/files\/new_beginnings_pure_silver_nipple_cups.jpg?v=1754312088"},{"product_id":"new-beginnings-pure-silver-nipple-cups-large-2pk","title":"New Beginnings Pure Silver Nipple Cups Large 2pk","description":"\u003cp\u003eElevate your breastfeeding experience with these 99.9% Pure Silver Nipple Cups. Crafted from 999 fine silver, these nipple cups are designed to protect and soothe sore, tender and sensitive nipples, leveraging the natural properties of silver to make your feeding experience as delightful as your new bundle of joy. \u003cbr\u003eSilver is renowned for its anti-inflammatory, anti-fungal, and antibacterial properties, making these cups a premium choice for mothers seeking a functional and natural way to restore damaged nipples.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u0026amp; Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Natural Restoration Properties of Silver: The magic of silver creates a cosy and conducive healing environment, offering a high-quality solution to aid in the treatment of sore or cracked nipples. \u003cbr\u003e- Silicone Ring: Each cup features a silicone ring to ensure a snug fit and comfortable use. \u003cbr\u003e- Easy to Clean: Designed for easy cleaning and maintaining hygiene, these cups can be effortlessly washed with warm, soapy water.\u003cbr\u003e- Included Polishing Cloth: Comes with a polishing cloth to help maintain the lustrous appearance of the silver and prevent tarnish over time.\u003cbr\u003e- Convenient Storage Case: Your cups will stay hygienic and protect from damage in their hard storage case, making it perfect for storing when not in use or taking with you on the go.\u003cbr\u003e- Durable: Silver is resistant to rust and corrosion and can withstand regular use, making them a long-lasting option for breastfeeding support.\u003cbr\u003e- 100% Nickel-Free: Safe for mothers with nickel allergies or sensitive skin.\u003c\/p\u003e","brand":"New Beginnings","offers":[{"title":"Default Title","offer_id":47559949746408,"sku":"9314889620541","price":89.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/0433\/0728\/files\/new_beginnings_pure_silver_nipple_cups_1.jpg?v=1754312093"},{"product_id":"new-beginnings-hospital-bag-essentials-kit","title":"New Beginnings Hospital Bag Essentials Kit","description":"\u003ch3\u003eNew Beginnings Hospital Bag Essentials Kit\u003c\/h3\u003e\n\u003cp\u003ePrepare for the arrival of your little one with this thoughtfully curated Hospital Bag Essentials Kit. This kit has been created to cater to your needs during the initial days after labour, ensuring you have all the necessary tools to begin your motherhood journey.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis Hospital Bag Essentials Kit includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1 x Perineal Wash Bottle\u003c\/strong\u003e\u003cbr\u003eExperience effortless postpartum hygiene with the Gentle Care Perineal Wash Bottle. This essential tool eliminates the need for harsh and uncomfortable wiping, supporting your anti-infection efforts.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2 x Postpartum Hot \u0026amp; Cold Packs\u003c\/strong\u003e\u003cbr\u003eWhether you're preparing for labour or recovering postpartum, these Postpartum hot \u0026amp; cold packs provide targeted pain relief with both hot and cold therapy options.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e20 x Ultra Absorbent Bamboo Nursing Pads\u003c\/strong\u003e\u003cbr\u003eCrafted from eco-friendly bamboo, these nursing pads offer maximum absorbency and unparalleled comfort, ensuring a worry-free breastfeeding experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e12 x Bamboo Maternity Pads\u003c\/strong\u003e\u003cbr\u003eFeaturing an ultra-absorbent hexagonal weave with an eco-friendly bamboo core, these pads provide the utmost protection and comfort during the postpartum period.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2 x Disposable Pants\u003c\/strong\u003e\u003cbr\u003eThese disposable briefs are specifically designed to aid in post-birth healing while ensuring optimal comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1 x Disposable Hand Towel\u003c\/strong\u003e \u003cbr\u003eSingle-use hand towel to reduce the risk of cross contamination and infection. Soft, highly absorbent and tear-resistant.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1 x Disposable Bath Towel\u003c\/strong\u003e \u003cbr\u003eSingle-use bath towel to reduce the risk of cross contamination and infection. Soft, highly absorbent and tear-resistant.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003e* Does not include bag\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"New Beginnings","offers":[{"title":"Default Title","offer_id":47564443681000,"sku":"9314889620572","price":62.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/0433\/0728\/files\/nb_hospital_bag_essentials_kit.jpg?v=1754485094"},{"product_id":"new-beginnings-breast-care-hot-cold-packs-2pc","title":"New Beginnings Breast Care Hot \u0026 Cold Packs 2pk","description":"\u003cp\u003eEase the discomfort of breastfeeding with these versatile Breast Care Hot+Cold Packs. Designed to gently mould to your breast, these packs provide targeted relief for common breastfeeding challenges. Whether you need to soothe pain from engorgement or mastitis, or stimulate milk flow, these packs are your go-to solution for daily comfort and care.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u0026amp; Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Dual-Function Therapy: Use hot to encourage milk flow, or cold to relieve pain from engorgement and mastitis.\u003cbr\u003e- Breast Pump Compatible: Use warm packs with your breast pump to help increase milk flow and reduce expression time. \u003cbr\u003e- Comfortable Fit: Pliable design moulds gently to your breast for targeted relief without discomfort.\u003cbr\u003e- Easy Maintenance: Simple to clean and maintain for repeated use, ensuring lasting convenience.\u003cbr\u003e- Colour Changing Gel: Innovative gel composition changes colour to indicate temperature, making it easy to know when the pack is at the right temperature for effective relief (packs will turn white when hot, and purple when cold).\u003c\/p\u003e\n\u003cp\u003eElevate your breastfeeding comfort with our Breast Care Hot+Cold Packs and enjoy targeted relief and comfort for all your breastfeeding needs.\u003c\/p\u003e","brand":"New Beginnings","offers":[{"title":"Default Title","offer_id":47827871662312,"sku":"9314889621012","price":22.49,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/0433\/0728\/files\/NBHC2-BreastCareHot_ColdPacks-1.jpg?v=1763594308"}],"url":"https:\/\/www.babykingdom.com.au\/collections\/new-beginnings-maternity.oembed","provider":"Baby Kingdom","version":"1.0","type":"link"}