In the first few days and weeks of frequent breastfeeding, many women experience nipple soreness and dry skin. Purelan™ lanolin cream gives you fast relief for sore nipples and dry skin.

It is 100% natural and safe for your baby – you do not need to remove before breastfeeding.

- Fast relief for sore nipples and dry skin
- Safe for your baby – no need to remove before breastfeeding
- Effective – rich texture creates a protective layer on the skin’s surface and rehydrates from within
- 100% natural, single-ingredient lanolin. No additives, preservatives and fragrance added
- Ultra-pure medical-grade lanolin tested to the highest safety standards, the European Pharmacopoeia and United States Pharmacopoeia standards
- Dermatologically tested, hypoallergenic and suitable for sensitive skin
- Ethically sourced from mulesing-free farms.

How it works

Purelan™ creates a protective layer on skin’s surface and is absorbed deeply by the skin where it rehydrates from within – restoring the skin’s natural moisture balance.
Use Purelan™ at every feed to relieve soreness and protect your nipples. There is no need to remove Purelan™ before feeding.

Since 1995, we have passionately served Australian families by providing the best baby products available. Our commitment to exceptional service and top-quality items has made our family business a trusted name for over 30 years.